Billy

Looking at the comments on the proposed "Billy" as a title for the magazine I note that Don has run into some negative reaction. So have I.

In my case it has been more a reaction of "What?" rather than fully negative. In a sense, simply because it signifies nothing in particular people are non-plused when they hear it.

I don't actually think that matters. what does matter is that it is short, memorable and unlikely to actually drive anyone away.

Rather than spend the next two months coming up with a marginally better name - if one is possible - I would like to go ahead with Billy.

Assuming that no one violently objects over the course of today (Saturday) I will let loose the dogs of Sean who will get the name reserved (with a .com) and set up web space.

We can then get on with the more interesting and useful task of putting some editorial flesh and bones on Billy. He's a scrawny, squally infant at the moment. Breathing through his mouth, knuckles dragging....

Here's to Billy!